Tips for Ulta’s 21 Days of Beauty


Sales, Shopping / Saturday, March 17th, 2018

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It’s that time of year, folks! I swear I just finished writing my last blog post about the Museum of Ice Cream (check it out here) and after a quick *blink* it’s suddenly March! But that’s ok, because March is the time to celebrate St. Patrick’s Day, March Madness, and …. Ulta’s 21 Days of Beauty.

What is the Ulta 21 Days of Beauty Event?

For those who are unfamiliar, Ulta hosts this promotional event yearly. For 21 days, Ulta has special deals on a wide variety of makeup, skin, and hair products. This year, the sale begins tomorrow, March 18 and runs through April 7. Now during this promotional period, Ulta offers Hot Buys and Beauty Steals. Hot Buys are sale items that are honored for the entirety of the 21 days or until supplies last, which can actually be quite brief for popular items. Hot Buys can be up to 40% off the retail price. Beauty Steals, however, are only valid for that particular day so just like a beauty burglar, you have to act fast! These steals are until supplies last as well and can be up to 50% off the retail value.

Are the promotions in-store or online?

You can shop in-store or online. However, some items are only available at a discounted price online. They are usually advertised as such on their website, so keep your eyes open!

What about shipping?

If you have Platinum or Diamond status within Ulta’s Ultimate Rewards Program, the beauty steals will ship free along with any other items you include in your order (sale items or not). Otherwise Ulta’s website usually has a $50 order minimum in order to qualify for free standard shipping. *Pro-Tip: Whether you are part of Ulta’s Rewards Program or not, don’t forget to take advantage of Ebates. This is a cash back program that I have been using for years! This is in addition to any cash back that you may already receive from your credit card. What a great way to sweeten your deals! Check out Ebates or sign up by clicking here.

Are there free gifts with purchase (GWP)?

Absolutely! This is one Ulta benefit that dominates over other competitors’ like Sephora. With any online purchase on the Ulta Website, you receive a free pack of 3 samples or so. You can pick from hair, skincare, or a variety sampler. Also, make sure to check out the GWP page here to see if your purchase qualifies for even more freebies. Keep in mind that the gifts with purchase often require that you buy a specific brand and may have a minimum purchase amount to qualify. In addition to this, Ulta often has other surprise GWP offers or “beauty breaks” so watch out for these too!

Can I apply coupons to these sale item?

Unfortunately, you cannot apply any additional promo codes or coupons to the Daily Steals or Hot Buys. However, if you add additional items to your cart that are not part of these promos, you can apply a coupon to them. (Be sure to read the specific coupon for additional exclusions though). For example, as I compose this post, you can apply coupon code 642971 to receive $3.50 off a qualifying $15 purchase. *Excludes salon and Benefit Brow Bar services, fragrance, prestige brands of cosmetics & skincare, some prestige brands of haircare & nail, Dyson, Morphe, Beauty Steals® Beauty Deals™ and clearance.

Is there a limit to how many items I can purchase?

This is a great question if you plan on stocking up on staple items that you use all year round! For me, this would apply to eyeliner, eyebrow pencils, and skincare items that are holy grails for my routine. (I’ll share these sale picks in my next blog posts so keep an eye out!) The answer is yes. Each customer is limited to 2 per sale item. However, online, you are limited to 2 per shade. For example, if you are a big fan of the Anastasia Beverly Hills Brow Wiz, you may purchase 2 in the shade Medium Brown, 2 in Ebony, 2 in Chocolate, and 2 in Taupe online. Alternatively, if you were to go to an Ulta store, you are limited to only 2 Brow Wiz items, regardless of shades. *Pro-Tip: Ladies (and gentlemen), if you want to stock up on a particular item, this is a good time to convince your significant other to take a romantic date to Ulta with you, so they can purchase 2 of an item, and you can purchase your 2.

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Now who’s ready for some Hot Buys and Beauty Steals?!

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